善用工具

There’s a problem with my movement. Most of us in the profession of trying to change the world have little skills or training in the actual craft of influencing human beings to do stuff — especially stuff that is new to them such as composting, putting in LED lights, or cycling to work.

我的動作有問題。 試圖改變世界的我們大多數人對影響人類做事的實際技巧幾乎沒有技能或培訓，尤其是對他們來說是新事物，例如堆肥，放入LED燈或騎自行車上班。

Us Earth-professionals know about scientific things like the chemistry of air pollution, the engineering of solar power, or the data of climate change, but few people know about other fields, like behavioral psychology, branding, UI design, story-telling, gamification, copywriting, and the craft of just getting someone's attention, changing their mind, and getting them to do a thing. If your job is to change the world, these are the most important skills of all.

我們地球專家了解空氣污染化學，太陽能工程或氣候變化數據等科學知識，但是很少有人了解其他領域，例如行為心理學，品牌，UI設計，講故事，游戲化，文案寫作，以及僅引起某人注意，改變主意并讓他們做某事的技巧。 如果您的工作是改變世界，那么這些就是最重要的技能。

When I learned about the psychology of how to influence people, I found it so compelling that I wrote a book about it called How to Save the World. Now I design “Fitbit for the Planet” software — and color spectrums applied to data have become central to my new trade.

當我了解了如何影響人的心理學時，我發現它是如此引人注目，以至于我寫了一本名為《 如何拯救世界》的書 。 現在 我設計了“ Fitbit for the Planet”軟件-應用于數據的色譜已成為我新交易的中心。

使用顏色傳達數據以進行更改 (Using color to communicate data for change)

Climate data shown in the popular “warming stripes” image流行的“溫暖條紋”圖像中顯示的氣候數據

We need to use color in a feedback loop of data about our planet. We’re not talking about the “moods of color” here (like red means hungry, blue means aloof or whatever). We’re using color to signal a data event and use it as a core feature in a project’s UI design to display feedback and performance to the user. Green means you did good. Red means you did bad.

我們需要在有關地球數據的反饋回路中使用顏色。 我們這里不是在談論“顏色的心情”(例如紅色表示饑餓，藍色表示超然等等)。 我們正在使用顏色來表示數據事件，并將其用作項目UI設計中的核心功能，以向用戶顯示反饋和性能。 綠色表示您做得很好。 紅色表示您做得不好。

顏色是下意識的瞬間 (Color is subconsciously instant)

Nothing communicates as swiftly as color. If you read a word or see numbers in a table, it takes a little time and energy to interpret, but color alone can often say the same thing instantly.

沒有什么能像顏色那樣Swift地進行交流。 如果您閱讀單詞或查看表格中的數字，則需要花費一些時間和精力來解釋，但是僅靠顏色通常可以立即說出同樣的話。

Photo by Harshal Desai on Unsplash Harshal Desai在Unsplash上拍攝的照片

Think of a traffic light. As soon as you see a color like red, yellow, or green, you instantly and unconsciously identify it as stop, slow, or go. If a traffic light displayed only the numbers 1, 2, or 3, or the words stop, slow, or go, it would take more mental effort to figure out what was going on, and would probably lead to many more crunched up cars.

想想一個交通信號燈。 看到紅色，黃色或綠色之類的顏色后，您會立即無意識地將其識別為停止，慢速或前進。 如果交通信號燈僅顯示數字1、2或3，或者單詞“停止”，“慢速”或“走”，則將需要花費更多的心思才能弄清發生的情況，并且可能會導致更多的汽車擁擠。

火災危險標志使用顏色 (Fire danger signs use color)

The Australian Bush Fire Rating.澳大利亞布什防火等級。

You can correlate a spectrum of colors to your user’s data. A familiar example is the fire danger dashboard. Each degree of fire hazard severity is assigned a color, and we immediately know what it means. Colors naturally trigger an emotional response associated with the player’s rank like, “I’m red, BAD, Why am I red! Yikes, I don’t want to be in the red zone!” or “I’m green, phew! Great!”

您可以將顏色光譜與用戶數據相關聯。 火災危險儀表板是一個熟悉的示例。 每個級別的火災隱患嚴重程度都分配有一種顏色，我們立即知道它的含義。 顏色自然會觸發與玩家等級相關的情緒React，例如“我是紅色，不好，我為什么是紅色！ kes，我不想進入紅色區域！” 或“我是綠色，！ 大！”

你可以去低科技 (You can go low-tech)

istockphoto.comistockphoto.com上的貼紙和圖形通過彩色進行數據通信

You can easily start applying color grading to your project. You can purchase graphics templates of dashboard and dial illustrations from stock image websites, you can design your own, or you can just add color to a spreadsheet of data. You can have fun with stickers, too. You can assign people in a team with color-coded stickers based on their performance.

您可以輕松地開始對項目應用顏色分級。 您可以從儀表板網站上購買儀表板的圖形模板并撥打插圖，可以設計自己的模板，也可以僅向數據電子表格中添加顏色。 您也可以通過貼紙獲得樂趣。 您可以根據團隊的績效為他們分配帶有顏色編碼的貼紙的人員。

An idea for displaying each car’s fuel efficiency using a small color sticker.一種使用彩色小貼紙顯示每輛車的燃油效率的想法。

I’ve often thought that cars should have colored stickers on their plates that indicate their fuel efficiency. I think people would be deterred from owning a car with a red or crimson sticker on it, even if the sticker is small and hard to see.

我經常認為，汽車的車牌上應該有彩色貼紙，以指示其燃油效率。 我認為，即使貼紙很小且很難看到，人們也會阻止擁有上面貼有紅色或深紅色貼紙的汽車。

電子色彩可以提高能源效率 (Electronic color can drive energy efficiency)

The Ambient Orb — a light that glowed a color indicative of your home’s electricity consumption.環境球–發出某種顏色的光，指示您的家庭用電量。

The Ambient Orb was a spherical light that disclosed a household’s energy consumption by glowing red when the home used a lot of energy and glowing cooler colors when the home was using less energy. The makers of the glowing light claimed that it caused people to reduce their energy use by up to forty percent. Forty percent is a huge reduction. It worked so well because the glowing colors are immediate and easy to understand. The Ambient Orb was superseded by a new startup called Glow that launched a colored energy light in 2018.

環境球是一種球形燈，當家庭使用大量能量時，它會發出紅色的光，而當家庭使用較少的能量時，它會發出較冷的顏色，從而揭示了家庭的能源消耗。 發光燈的制造商聲稱，它使人們減少了多達40％的能源使用。 百分之四十是一個巨大的下降。 它之所以能很好地工作，是因為發光的顏色立即且易于理解。 環境球被一個名為Glow的新創業公司所取代，該公司于2018年推出了彩色節能燈。

Energy Lollipop Chrome extension.能量棒棒糖 Chrome擴展程序。

I’ve recently been working on a new startup called Energy Lollipop. It’s a Chrome extension that shows people’s CO2 emissions based on their electricity use. Color is core to the design — and it works. The background changes color based on the user’s kilowatt consumption. Early testing has gotten many users to cut their CO2 by 50 percent in the first week of using it.

我最近一直在從事一家名為Energy Lollipop的新創公司的工作。 這是一個Chrome擴展程序，可根據人們的用電量顯示其二氧化碳排放量。 顏色是設計的核心-它可以起作用。 背景根據用戶的千瓦消耗而改變顏色。 早期測試已使許多用戶在使用它的第一周內將其二氧化碳排放量減少了50％。

彩色LED發出數據信號 (Color LEDs to signal data)

Read the tutorial on Bits & Bytes by David Coppola閱讀David Coppola撰寫的有關位和字節的教程

You don’t need to keep your use of color in the two-dimensional world. You can build an electronic display using LED lights and an Arduino micro-controller that lights up and flashes in response to your player’s performance. With electronic parts you can buy on the internet, you can make something bright, colorful, and wonderful that changes people’s behavior, and lights up the world with a data display that is not just meaningful, but beautiful, too.

您無需在二維世界中繼續使用顏色。 您可以使用LED燈和Arduino微控制器來構建電子顯示器，該Arduino控制器會根據播放器的性能而亮起并閃爍。 借助可以在互聯網上購買的電子零件，您可以制作出明亮，色彩鮮艷，奇妙的東西，從而改變人們的行為，并通過不僅有意義而且美觀的數據顯示點亮整個世界。

都是關于數據和行為的兩個方面 (It’s all about the two lenses of data and behavior)

How to Save the World如何拯救世界》的介紹性頁面

In my book, I added an introductory double-page about this core principle of change: the two lenses. If you want to do design for good that makes a measurable change happen, your project needs to pass the test:

在我的書中，我添加了關于這一核心變革原理的介紹性雙頁： 兩個鏡頭。 如果您要進行設計并做出可衡量的更改，那么您的項目需要通過測試：

Lense 1: Does your project measurably affect the data you are trying to change?

鏡頭1：您的項目是否會顯著影響您要更改的數據 ？

Lense 2: Is your project designed to get people to do a behavior?

鏡頭2：您的項目是否旨在讓人們做出行為？

If your project doesn’t pass the test, you might not be manifesting any real change at all.

如果您的項目沒有通過測試，那么您可能根本不會表現出任何真正的變化。

Color can bind your data to the behavior you want to make happen, and help you influence real humans to do real things that matter so we really can change the world.

顏色可以將您的數據綁定到您想要實現的行為，并幫助您影響真實的人去做重要的事情，這樣我們才能真正改變世界。

There is a new world of world-changing craft that weaves together environmental sustainability, game design, and technology — and I find so compelling that I wrote a book about it called How to Save the World. Forbes Magazine ranked it the top five books for social change entrepreneurs. Order your copy today through Indiegogo or get it on Amazon. Connect with me on Twitter, Instagram, and Linkedin.

當今世界正在發生變化的世界，它融合了環境的可持續性，游戲設計和技術，而我感到如此引人入勝，以至于我寫了一本名為《 如何拯救世界》的書 。 《福布斯》雜志將其評為社會變革企業家的前五名書籍。 立即通過Indiegogo 訂購您的副本 ，或在Amazon上獲取。 在Twitter ， Instagram和Linkedin上與我聯系。

UX Para Minas Pretas (UX For Black Women), a Brazilian organization focused on promoting equity of Black women in the tech industry through initiatives of action, empowerment, and knowledge sharing. Silence against systemic racism is not an option. Build the design community you believe in.UX Para Minas Pretas (UX For Black Women)，這是一個巴西組織，致力于通過采取行動，賦權和知識共享的舉措來促進科技行業中的黑人女性平等。 對系統性種族主義保持沉默是不可行的。 建立您相信的設計社區。

翻譯自: https://uxdesign.cc/how-to-use-the-psychology-of-color-for-good-5af30e3927f2

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