I love the App Store. It looks and works better than ever. But also, I love tricky design challenges. How do you improve something that already works great?

我喜歡App Store。 它的外觀和工作比以往更好。 但是我也很棘手 設計挑戰。 您如何改善已經很好的工作？

However, my goal here is not to reinvent the App Store. Rather, I aim to find and solve pain points while keeping the current app unchanged as much as possible.

但是，我的目標不是重塑App Store。 相反，我的目標是查找并解決痛點，同時盡可能保持當前應用不變。

1.今日標簽：視頻價值一千字。 (1. Today Tab: videos are worth a thousand words.)

In 2017 Apple launched the Today Tab on the App Store. It contains original stories by the App Store editorial team: app reviews, lists, tips & tricks, etc. The problem is the format. It’s all text. It’s excellently written but not everyone has the extra-time or desire to read. I analyzed people’s feedback and found that many of them have stopped or not even started to read the Today Tab regularly.

2017年，Apple在App Store上推出了Today選項卡。 它包含App Store編輯團隊的原創故事：應用程序評論，列表，提示和技巧等。問題是格式。 都是文字。 它寫的很好，但并不是每個人都有加班或閱讀的欲望。 我分析了人們的反饋，發現其中許多人已經停止或什至沒有開始定期閱讀“今日”標簽。

I believe videos are more catchy, “todayish”, and relevant for a growing “TikTok generation”.

我認為視頻更加吸引人，“今日化”，并且與不斷增長的“ TikTok一代”相關 。

My suggestion is to shake up the tab with a new video format. People should be able to run through the relevant videos just like they do with Stories on Instagram.

我的建議是使用新的視頻格式來調整標簽頁。 人們應該能夠像瀏覽Instagram上的故事一樣瀏覽相關視頻。

Videos may be made both by Apple and Developers to split production costs. Text stories are still there though.蘋果和開發人員都可以制作視頻，以分擔制作成本。 文字故事仍然在那里。

2.搜索：3個動作而不是5個動作來獲取一個應用。 (2. Search: 3 actions instead of 5 to get an app.)

Imagine your friend tells you the name of a cool new app they think you’ll love. Maybe you didn’t notice but there are at least 5 taps required to get it through the AppStore! Have a look:

想象一下，您的朋友告訴您一個他們認為您會喜歡的超酷新應用程序的名稱。 也許您沒有注意到，但是至少需要點擊5次才能通過AppStore！ 看一看：

Before之前

I don’t see a single strong reason to keep things going like this. My suggestion is to shorten the search process down to 3 steps:

我看不出有任何強烈的理由讓這樣的事情繼續下去。 我的建議是將搜索過程縮短到3個步驟：

After后

3.愿望清單：讓收藏家收集！ (3. Wishlist: let the collectors collect!)

The App Store used to have the wishlist feature. But the 2017 update requires people to use 3rd parties apps or notes to save their favourite apps.

App Store 曾經具有心愿單功能 。 但2017年更新要求人們使用第三方應用程序或筆記來保存自己喜歡的應用程序。

From my perspective, Apple took it out to encourage more impulse buying. This is a problem because the wishlist lovers still exist. Why don’t we keep the wishlist feature?

從我的角度來看，蘋果公司采取了鼓勵更多沖動性購買的態度。 這是一個問題，因為愿望清單愛好者仍然存在。 我們為什么不保留愿望清單功能？

“Add to Wishlist” button next to the “Get” button.“獲取”按鈕旁邊的“添加到收藏夾”按鈕。

For business sake, I’ve hidden access to the wishlist on the account screen; this de-emphasizes it.

為了業務起見，我在帳戶屏幕上隱藏了對愿望清單的訪問； 這不再強調它。

4.訂閱：透明的定價。 (4. Subscriptions: transparent pricing.)

More and more apps are switching to a subscription model. It has become hard to control your spending without a calculator. Visible prices and the “Total” line on the subscriptions screen are sobering.

越來越多的應用程序正在切換到訂閱模型。 沒有計算器，很難控制您的支出。 訂閱屏幕上的可見價格和“總計”行很清醒。

Total expenditure for year or month may be shown.可能會顯示年度或月份的總支出。

In my view, encouraging healthy buying is a way for companies like Apple to be even more loved and respected by their users.

在我看來，鼓勵健康的購買是讓像Apple這樣的公司受到用戶的喜愛和尊重的一種方式。

5.新的應用/游戲：請挖掘應用。 (5. New Apps/Games: please the app diggers.)

Removing a simple chronological list of new apps/games disappointed so many users:

刪除新的應用/游戲的簡單時間順序列表令很多用戶感到失望：

There’s nothing else to say. Let the diggers dig:

沒什么好說的了 讓挖掘者挖掘：

New section may be placed at the bottom of the Games and Apps tabs.新部分可能位于“游戲”和“應用”標簽的底部。

我學到了什么 (What I’ve learnt)

• Sometimes a couple of targeted touches is enough.
  有時，只需進行幾次有針對性的接觸即可。
• Brutally honest feedback is important.
  殘酷誠實的反饋很重要。
• Mockup makers make mistakes 🙂
  樣機制造商犯錯🙂

謝謝閱讀 (Thanks for reading)

Thank you so much for reading through my case study. I spent 4 weeks to make this project come alive. I hope you enjoyed learning about my thought process and potential solutions. I’d love to hear your thoughts!

非常感謝您閱讀我的案例研究。 我花了四個星期使這個項目變得生動起來。 希望您喜歡我的思考過程和潛在的解決方案。 我很想聽聽您的想法！

Figma, Photoshop, and After Effects were used in combination for this project.

Figma，Photoshop和After Effects組合用于該項目。

翻譯自: https://medium.com/macoclock/5-improvements-that-the-app-store-deserves-a-ux-case-study-273947f7e0ab

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