回復郵件時如何不要郵件頭

by Theo Strauss

由西奧·斯特勞斯(Theo Strauss)

如何為閱讀，點擊和回復率達到100％的CEO設計一封冷郵件 (How to design a cold email for a CEO with a 100% read, click, and response rate)

銀河電子郵件指南：第二部分 (The Emailer’s Guide To The Galaxy: Part II)

As I explained in my last post, I’m 17, so my network isn’t too big just yet. For me, cold emails are the easiest and most direct way to reach a founder. Over the past year, I’ve sent over one hundred emails to CEO’s, founders, and heads of design, and have gotten a response from over 80% of them.

正如我在上一篇文章中解釋的那樣，我今年17歲，因此我的網絡還不太龐大。 對我來說，冷電子郵件是聯系創始人的最簡單，最直接的方法。 在過去的一年中，我已經向CEO，創始人和設計負責人發送了一百多封電子郵件，并且得到了80％以上的答復。

My emails started out unconventionally — filled with long paragraphs, massive intros, and frankly, very little about the recipient. But, with A/B tests, just the right amount of analytics, and persistence, I was able to notice what stuck.

我的電子郵件以非常規的方式開頭-充滿了長長的段落，大量的簡介，坦率地說，關于收件人的信息很少。 但是，通過A / B測試，適量的分析和持久性，我得以發現問題所在。

Most people just assume they’re bad writers, others think it takes a degree in communications. Not me. In this post, I’m going to give you a play by play handbook on what I learned in the past year. And, by the end, you should be able to lock down a meeting with whomever you want.

大多數人只是認為自己是不好的作家，其他人則認為需要交流才能。 不是我。 在這篇文章中，我將通過戲劇手冊向您介紹我在過去一年中所學到的知識。 最后，您應該可以鎖定與任何人的會議。

電郵地址 (The email address)

Depending on whom you’re emailing, the address you choose to send your email to can decide your fate.

根據您向誰發送電子郵件，您選擇向其發送電子郵件的地址可以決定您的命運。

Why? I get into this in the first post of this series - How to find any CEO’s email address in minutes. I touch on deciding which email address to use in the first part of that post. You should probably read that before getting into this one.

為什么？ 在本系列的第一篇文章中，我將對此進行介紹- 如何在幾分鐘內找到任何首席執行官的電子郵件地址 。 我將決定在該帖子的第一部分中使用哪個電子郵件地址。 您可能應該先讀一讀，然后再開始閱讀。

撰寫電子郵件 (Composing the email)

主題行 (The subject line)

In the world of email, the battle starts before your message is even opened.

在電子郵件世界中，戰斗甚至在您的郵件打開之前就已經開始了。

It’s your subject line against the rest in their inbox. You’re a mere peasant among the hundreds of others vying for the king’s attention. To get in front of the throne, to have the king hear your thoughts, the subject line of your email has to be perfect. There are two ways of going about this:

這是您針對他們收件箱中其余內容的主題行。 在爭奪國王的注意力的數百人中，您只是一個農民。 為了登上王位，讓國王聽到您的想法，您電子郵件的主題行必須完美。 有兩種解決方法：

The trojan horse

特洛伊木馬

Knocking on the front door

敲門

The trojan horse strategy is another name for camouflaging. Here’s an example:

特洛伊木馬策略是偽裝的另一個名稱。 這是一個例子：

What do you think?你怎么看？

Remember, with hundreds of emails coming in a day, the CEO you’re emailing skims their email for the ones that need the most attention. This subject line blends perfectly into the myriad of other work emails they’re receiving.

請記住，每天發送數百封電子郵件，您正在發送電子郵件的CEO會針對需要最關注的電子郵件瀏覽其電子郵件。 該主題行完美地融入了他們收到的其他許多工作電子郵件中。

“What do you think?” can apply to a proposal that needs looking over, a meeting that needs confirming, or a random question. Consistently clicking on subject lines similar to this one might get your email opened.

“你怎么看？” 可以應用于需要查看的提案，需要確認的會議或隨機問題。 持續單擊與此主題相似的主題行可能會打開您的電子郵件。

Knocking on the front door is the complete opposite of the trojan horse. These types of subject lines are perfect for a pitch or if you stand out and can take advantage of that. Here’s an example:

敲門是特洛伊木馬的完全對立面。 這些類型的主題行非常適合于音高，或者在您脫穎而出時可以利用。 這是一個例子：

$10 million in revenue 1 month in, now I need your help1個月的收入達到1000萬美元，現在我需要您的幫助

This is complete clickbait, but it can pay off in big ways. The rest of this post will guide you in keeping their attention now that you’ve grabbed it.

這是完全的誘餌，但可以帶來很大的回報。 這篇文章的其余部分將引導您吸引他們的注意，因為您已經掌握了它。

打招呼 (The greeting)

“Hi,” “hey,” “hello,” “what’s up,” “yo,” “dear,” “good morning,” “whomever it may concern”. The first two words of your email set the tone for your entire note.

“嗨”，“嘿”，“你好”，“怎么了”，“喲”，“親愛的”，“早上好”，“可能會擔心的事情”。 電子郵件的前兩個單詞設置了整個筆記的語氣。

That’s why deciding which greeting to use is crucial. The one I’ve found the most success with is “Hi [first name],” and Business Insider agrees. This is because it’s not too casual (For example, “hey” or “what’s up”) and it’s not too formal such as “dear” or “whomever it may concern.”

因此，決定使用哪種問候語至關重要。 我發現最成功的一個是“嗨(名字)”， Business Insider也同意 。 這是因為它不太隨意(例如，“嘿”或“怎么了”)，也不太正式，例如“親愛的”或“可能會擔心的事情”。

It’s ultimately up to the person you’re emailing, though. When they respond, they might use a different greeting than you. From then on, use their greeting while emailing with them. If they respond with the same greeting, you hit a home run.

不過，最終取決于您的電子郵件發送者。 他們回應時，可能會使用與您不同的問候語。 從那時起，在與他們發送電子郵件時使用他們的問候。 如果他們以相同的問候回應，您將獲得本壘打。

第一行 (The first line)

You’ve convinced the person you’re emailing into looking at your note and you set the tone with the greeting. Now, it’s time to grab their attention.

您已經說服了要發送電子郵件的人來查看您的便箋，然后設置了問候語。 現在，該吸引他們的注意力了。

Here’s a look at the line I use:

看一下我使用的行：

I’m not a normal kid. I’m 17, go to the Dalton School, right uptown from [insert their company here], and I’d love to ask a question.

我不是一個普通的孩子 。 我17歲 ， 從[在這里插入他們的公司]到上城的道爾頓學校，我很想問一個問題 。

Let’s break that down. In one sentence, I’ve said:

讓我們分解一下。 我用一句話說過：

Who I am

我是誰

Why I’m different

為什么我與眾不同

How we’re distantly related

我們之間的關系如何

What my purpose is with this email

這封電子郵件的目的是什么

CEO’s don’t have much time, and they have even less for people they don’t know. Captivating them in the first sentence is key.

首席執行官的時間不多，而他們不認識的人所花的時間更少。 在第一句話中吸引他們是關鍵。

The bolded words are the most important. Being 17, a kid, sets up who I am and what makes me differenct. Because I’m local to where they are, it gives them an incentive to learn why I’m reaching out to them. And, instead of just saying “Hi, nice to meet you”, I’m declaring that I have an intention.

粗體字是最重要的。 17歲的時候，一個孩子就決定了我是誰，以及讓我與眾不同的原因。 因為我對他們所在的地方是本地的，所以這使他們有動力學習為什么我與他們聯系。 而且，我不是在說“嗨，很高興認識您”，而是在聲明我有一個意圖。

Let’s look at an example opener:

讓我們看一個示例開啟器：

I’m a junior at Stanford, 95% of the campus is on my app, and I wanted to talk about YC.我是斯坦福大學的一名大三學生，我的應用程序中有95％的校園都在使用，我想談談YC。

The same four keys appear in this sentence. The sender is a Stanford student, they’re different because of the number of users they have, the example recipient is a Stanford alum, and has gone through YCombinator.

這句話中出現了相同的四個鍵。 發送者是斯坦福大學的學生，由于用戶數量的不同，他們是不同的。示例接收者是斯坦福大學的明礬，并通過了YCombinator。

The first sentence is setting the stage for the rest of the email and offers a quick preview from the inbox. On that topic, here’s how much preview space there is for different email clients.

第一句話為其余電子郵件奠定了基礎，并提供了來自收件箱的快速預覽。 關于該主題，這是用于不同電子郵件客戶端的預覽空間。

Apple Mail: 140 charactersGmail: 110 charactersAOL: 75 charactersOutlook: 55 characters

Apple Mail：140個字符Gmail：110個字符AOL：75個字符Outlook：55個字符

The example above has 88 characters, and if you include the subject line, it’s 109, just below Gmail’s cap.

上面的示例有88個字符，如果包含主題行，則為109，位于Gmail上限下方。

生物 (The bio)

Here’s one thing to keep in mind while writing an email: just like it was a fight to get your email clicked on, it’s still a fight to have them read line after line of the body. Captivating your reader with every paragraph is essential.

這是寫電子郵件時要牢記的一件事：就像要讓您的電子郵件被點擊一樣，讓他們逐行閱讀正文仍然是一場斗爭。 每個段落都要吸引讀者。

The key to making the CEO read each line is to draw connections between the two of you. With more in common, the recipient will want to keep reading, just to see what sets you apart. It’s exactly like how getting a job is easier if you went to the same school as the founder of the company.

讓首席執行官讀懂每一行的關鍵是在你們兩個之間建立聯系。 如果有更多共同點，接收者將希望繼續閱讀，只是想知道讓您與眾不同的地方。 這就像您要與公司創始人一起上同一所學校一樣容易找到工作。

The bio is the place to do that. While making connections, you’re also touting everything you’ve done that’s impressive and how you’ve gotten to where you are.

生物是這樣做的地方。 建立聯系的同時，您也要贊揚您所做的一切令人印象深刻，以及到達目的地的方式。

The trick to making those connections in each paragraph is research. I recommend you find five links about the founder, CEO, or person you’re reaching out to before even starting your draft:

在每個段落中建立這些連接的技巧是研究。 我建議您在開始草稿之前找到五個與創始人，首席執行官或您要聯系的人的鏈接：

• 1 interview with them
  1次面試
• 2 articles covering them
  2篇關于它們的文章
• Their website / about page
  他們的網站/關于頁面
• Their LinkedIn (past companies, education, volunteer work, and contact info)
  他們的LinkedIn(過去的公司，教育，志愿者工作和聯系信息)

On each page, you’re bound to find one piece of information that helps your case. Whether it’s a shared city or school, or even if you have a friend who worked for a company they did, it’s helpful to put that in your bio.

在每一頁上，您一定會找到有助于您解決問題的一條信息。 無論是共享城市還是學校，或者即使您有一個為他們工作過的公司工作的朋友，也都可以將其放入您的個人簡歷中。

Here’s an example of the bio I used for my last email:

這是我上一封電子郵件使用的個人簡歷示例：

New York has taught me to take a deep interest in the world around me: the energy, the innovation, and the perspectives.

紐約教會了我對周圍的世界產生濃厚的興趣：活力，創新和觀點。

A couple years ago I started to brand companies, one of which Hillary Clinton Instagrammed about, which led me to start designing apps, creating solutions to New Yorkers’ daily problems.

幾年前，我開始涉足品牌公司， 希拉里·克林頓(Hillary Clinton)就是其中之一，這促使我開始設計應用程序，為紐約人的日常問題創建解決方案。

To bring them to life, I taught myself to code, which landed me at WWDC as a scholar.

為了使它們栩栩如生，我自學了編碼，這使我成為了WWDC的學者。

Meeting founders there, I started to conduct case studies, looking at how design can help solve problems the future poses, looking at how ride-hailing can be made more accessible.

在這里與創始人會面，我開始進行案例研究，研究設計如何幫助解決未來帶來的問題，研究如何使乘車服務更容易獲得。

After WWDC, during the summer, I Citi Biked across the Brooklyn Bridge every day to intern at a startup in DUMBO.

WWDC之后，夏天，我花旗每天騎著自行車穿過布魯克林大橋，在DUMBO的一家初創公司實習。

And last fall, I trained to run a marathon, running every day in Central Park. In November, I crossed the finish line in Cape Cod.

去年秋天，我訓練了馬拉松比賽，每天在中央公園跑步。 11月，我越過了科德角的終點線。

You’re probably thinking, “that’s one long bio.” In reality, the more in common you two have there, the more they’re willing to read.

您可能在想，“那是一個漫長的過程。” 實際上，兩個人的共同點越多，他們越愿意閱讀。

Let’s break this bio down. The person I emailed 1) lives in New York and was on the former mayor’s communications & marketing team, 2) worked on Hillary’s campaign, 3) had tagged WWDC on her Instagram, 4) is at Citi Bike right now working on alternative transit, and 5) is a runner.

讓我們分解一下生物。 我發送電子郵件的人1)居住在紐約，曾任前市長的溝通和營銷團隊成員； 2)曾在希拉里的競選活動中工作； 3)在她的Instagram上標記了WWDC； 4)現在在花旗自行車公司工作，從事替代交通， 5)是跑步者。

Five things in common from five websites, all in chronological order. This makes the email flow, progressing from the past to the present.

來自五個網站的五個共同點，都按時間順序排列。 這使電子郵件流從過去發展到現在。

奉承和要求 (The flattery and the ask)

After making the connection between the founder and yourself, now is the point to make the connection between you and the company they founded/run.

在建立創始人與您自己之間的聯系之后，現在就可以在您與他們創建/經營的公司之間建立聯系。

Showing why you love their company so much is the perfect stage to deliver your ask. This section is short, but it is impactful. Before getting into why this is so successful, let’s look at an example:

表明您為什么如此愛他們的公司是完成您的要求的理想階段。 本節簡短，但很有影響力。 在解釋為什么如此成功之前，讓我們看一個例子：

Your work and mindset, frankly, inspire me. As a co-founder of a startup and an aspiring designer, I look up to you, your past work, and [company name].坦率地說，您的工作和思維方式激發了我。 作為一家初創公司和有抱負的設計師的共同創始人，我仰望您，您過去的工作以及[公司名稱]。 Your platform has changed the way people communicate, but in a way none has before: it’s done so with design.您的平臺已經改變了人們交流的方式，但是以一種前所未有的方式改變了：它是通過設計實現的。 Now, I want to help [company name] inspire more people by joining your interaction team. With my background being intertwined with the word design, itself, I’m positive that I can truly help make a difference. I know both sides of the coin, the engineering, and the design side, and I hope to bring that with me.現在，我想通過加入您的互動團隊來幫助[公司名稱]激發更多的人。 我的背景與“設計”這個詞本身交織在一起，我很確定自己可以真正做出改變。 我知道硬幣的兩面，工程方面和設計方面，我希望隨身攜帶。

In three short paragraphs, I explain why I think the CEO is so special, why I think their company is so special, and why I’m emailing in the first place.

在三個簡短的段落中，我解釋了為什么我認為CEO如此特別，為什么我認為他們的公司如此特別以及為什么我首先發電子郵件。

This works because, in the first paragraph, the flattery makes the recipient excited. In the second, the CEO sees a true understanding of their company. And by the third, the quick acceleration has brought the reader to the ask in a good mood, allowing them to absorb why it was worth getting to the point of this email and what separates the writer from the average.

之所以有效，是因為在第一段中，奉承使接受者感到興奮。 第二，CEO看到了對他們公司的真實了解。 第三，快速的加速使讀者心情愉快，使他們能夠理解為什么值得讀到這封電子郵件，以及作者與普通讀者有何不同。

As you might’ve noticed in this email, and this Medium post, paragraphs are kept to two or three sentences max.

就像您在此電子郵件和這篇中型帖子中可能已經注意到的那樣，段落最多保留兩三個句子。

The shorter paragraphs make the email feel shorter as a whole. Instead of endless scrolling, the reader feels as if they are making progress after each paragraph ends.

較短的段落使電子郵件整體上感覺較短。 讀者不會感到無休止地滾動，而是感覺到每個段落結束后他們都在進步。

Longer paragraphs also lead to skimming, and somewhere in the middle sentences, the reader loses focus.

較長的段落也會導致略讀，而在中間句子的某個位置，讀者會失去焦點。

Finally, as most CEO’s read their email on a mobile device, long paragraphs look long, and short paragraphs look normal.

最后，當大多數首席執行官在移動設備上閱讀電子郵件時， 長段看起來很長，短段看起來很正常。

結論 (The conclusion)

Just how the email accelerated to its apex quickly, it needs to decelerate quickly as well. Once the reader knows the point of your email, they don’t care much about the rest. So in the conclusion, you need to wrap up and get out.

就像電子郵件如何快速加速其頂點一樣，它也需要Swift減速。 一旦讀者知道了您的電子郵件的要點，他們就不會在乎其余的內容。 因此，在總結中，您需要總結并離開。

I’d be thrilled to hear your thoughts and would love to continue this conversation. My resume is attached and reference letters are included in it. My portfolio is just my website, so that’s linked as well. Let me know what you think.我很高興聽到您的想法，并希望繼續這段對話。 我的簡歷附后，其中包括推薦信。 我的投資組合只是我的網站，因此也是鏈接的。 讓我知道你的想法。

This sums up everything you need, you can even copy and paste. The reason this works is that it continues the positive attitude and excitement while offering further reading, like a resume or portfolio.

這樣就總結了您所需的一切，甚至可以復制和粘貼。 這樣做的原因是，它在提供進一步閱讀(如履歷表或作品集)的同時，繼續保持積極的態度和激動。

簽名 (The signature)

Similar to when talking about the first line, many options are available to sign off with.

與談論第一行類似，可以使用許多選項進行簽名。

“All the best,” “best,” “thanks a ton,” “thanks,” “cheers,” “sincerely,” and a simple dash are some examples.

例如：“一切順利”，“最佳”，“感謝一噸”，“感謝”，“歡呼”，“真誠地”和簡單的破折號。

Full disclosure, I use “cheers,” but Business Insider recommends “thanks.” Look at their do’s and don’ts for this one.

完全披露，我使用“歡呼”，但Business Insider建議使用“謝謝”。 看看他們為此做的和不做的 。

鏈接 (The links)

Just like five links were recommended in research, five links are recommended for the signature. After testing as few as one link to as many as six, I’ve found it’s a in perfect balance. You should add your:

就像在研究中建議使用五個鏈接一樣，建議在簽名中使用五個鏈接。 在測試了少至一個鏈接到多達六個鏈接之后，我發現這是一個完美的平衡。 您應該添加以下內容：

• Website/portfolio/Github
  網站/作品集/ Github
• Resume
  恢復
• LinkedIn
  領英
• Email
  電子郵件
• Phone number
  電話號碼

Formatting tip: put a space between the first three and the last two, in order to separate your personal links from contact info.

格式提示：在前三個和后兩個之間留一個空格，以便將您的個人鏈接與聯系信息分開。

發送按鈕(請不要按！) (The send button (don’t press it yet!))

One last thing: before pressing the send button, you need to prepare the war room.

最后一件事：在按下發送按鈕之前，您需要準備作戰室。

If you send an email without a tracker or the right analytics, your odds of getting a response go down significantly. So, in my next post, I’ll cover how to ensure a response by seeing when they read your email, what they click, and how that can inform what your follow up should look like.

如果您在沒有跟蹤器或正確分析的情況下發送電子郵件，則得到回復的幾率會大大降低。 因此，在我的下一篇文章中 ，我將介紹如何通過查看他們何時閱讀您的電子郵件，他們單擊了什么以及如何通知您的后續情況來確保響應。

If you liked this post, hold down that ? icon (you can go up to 50, you know). Stay tuned for the next post and the one after that, which will go into tracking the progress of your email.

如果您喜歡這篇文章，請按住它？ 圖標(最多可以增加到50個)。 請繼續關注下一篇文章以及之后的文章，它將跟蹤您的電子郵件進度。

Follow my Medium to learn more about design from a new perspective, literally. For the next few months, I’m diving into how design will intersect with the future. On this page, you’ll see case studies looking into self-driving cars and posts highlighting interfaces that are breaking boundaries in the world of UI/UX.

按照我的媒介 ，從新的角度真正地了解有關設計的更多信息。 在接下來的幾個月中，我將深入研究設計如何與未來相交。 在此頁面上，您將看到有關自動駕駛汽車的案例研究，并突出顯示了打破UI / UX世界邊界的界面。

You can also catch me on Instagram and Twitter!

您也可以在Instagram和Twitter上找到我！

翻譯自: https://www.freecodecamp.org/news/how-to-design-a-cold-email-for-a-ceo-with-a-100-read-click-and-response-rate-84edb1b2603b/

回復郵件時如何不要郵件頭

總結

以上是生活随笔為你收集整理的回复邮件时如何不要邮件头_如何为阅读，点击和回复率达到100％的CEO设计一封冷邮件...的全部內容，希望文章能夠幫你解決所遇到的問題。

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