突然討厭做前端,討厭代碼

You know that feeling when you’re scrolling through a blog post and then — BAM! — one of those “Sign up for our newsletter” modals pops up?

當(dāng)您滾動(dòng)瀏覽博客文章，然后-BAM時(shí)，您就會(huì)知道這種感覺。 -彈出“注冊(cè)我們的通訊”模式之一嗎？

This is the most-hated type of ad that websites use. And there are plenty of other advertising anti-patterns.

這是網(wǎng)站使用的最討厭的廣告類型。 還有很多其他的廣告反模式。

The Neilson Group surveyed 452 Americans who were not employed in IT or advertising, and asked them to rate various types of ads on a scale of 1 to 7 in terms of how much they disliked them.

尼爾森集團(tuán)(Neilson Group)對(duì)452位未從事IT或廣告業(yè)工作的美國人進(jìn)行了調(diào)查，并要求他們根據(jù)不喜歡的程度對(duì)各種類型的廣告進(jìn)行評(píng)分，等級(jí)為1到7。

They did this for both desktop and mobile ads. Here are their results for desktop ad types. (The longer the red bar is, the more hated the advertising technique is.)

他們?yōu)榕_(tái)式機(jī)廣告和移動(dòng)廣告做到了這一點(diǎn)。 以下是他們針對(duì)桌面廣告類型的搜索結(jié)果。 (紅色長條越長，廣告技術(shù)就越令人討厭。)

And here are their results for mobile ad types:

以下是他們針對(duì)移動(dòng)廣告類型的結(jié)果：

Nielsen also asked survey respondents to list anything they found annoying about ads in general. Here’s what they said:

尼爾森還要求接受調(diào)查的受訪者列出他們發(fā)現(xiàn)的與廣告有關(guān)的所有內(nèi)容。 他們說的是：

If you have a website, I recommend you avoid using pop up modals to try to convince your users to do something. It may work on some people, but it’s clear that most people are annoyed by this.

如果您有網(wǎng)站，建議您避免使用彈出模式來說服用戶做某事。 它可能對(duì)某些人有用，但是很顯然，大多數(shù)人對(duì)此感到惱火。

Here are some other take-aways from the study:

這是該研究的其他一些收獲：

Don’t auto-play videos — especially not with sound. This eats up tons of your users’ bandwidth, and annoys people.

不要自動(dòng)播放視頻，尤其是不能播放聲音。 這會(huì)消耗大量用戶帶寬，并惹惱人們。

Make the destination of each of your links as unambiguous as possible. When your users click on a link, they’re trusting you to not waste their time. Don’t jeopardize that trust by deceiving them about where the link goes.

使每個(gè)鏈接的目的地盡可能明確。 當(dāng)您的用戶點(diǎn)擊鏈接時(shí)，他們相信您不會(huì)浪費(fèi)時(shí)間。 不要通過欺騙他們有關(guān)鏈接的位置來破壞這種信任。

Don’t use fixed banners at the top of your page. Allow your users to scroll past content they don’t want to see any more.

不要在頁面頂部使用固定的橫幅。 允許您的用戶滾動(dòng)瀏覽他們不想再看到的內(nèi)容。

Don’t use “intracontent” ads that appear as the page loads, or as your user scrolls through your content. People hate it when the the paragraph they’re reading gets pushed out of view.

不要使用在頁面加載時(shí)或用戶滾動(dòng)瀏覽內(nèi)容時(shí)顯示的“內(nèi)容內(nèi)”廣告。 當(dāng)他們正在閱讀的段落被擠出視野時(shí)，人們會(huì)討厭它。

Don’t use animated ads. People hate them.

不要使用動(dòng)畫廣告。 人們討厭他們。

Any ad type that is annoying on desktop will be even more annoying on mobile, where screen space is more limited, clicking on closing X’s is harder, and you have to scroll to find auto-playing videos and shut them off.

任何在桌面上令人討厭的廣告類型在移動(dòng)設(shè)備上都會(huì)變得更加令人討厭，因?yàn)橐苿?dòng)設(shè)備上的屏幕空間更有限，單擊關(guān)閉X更加困難，并且您必須滾動(dòng)查找自動(dòng)播放的視頻并將其關(guān)閉。

If you must run ads, Nielsen recommends using ads on the right side of your content, or “related links” at the bottom of articles. These are least-likely to offend your users.

如果您必須投放廣告，尼爾森建議您在內(nèi)容的右側(cè)使用廣告，或在文章底部使用“相關(guān)鏈接”。 這些是最不可能冒犯您的用戶的。

And just a friendly reminder — freeCodeCamp is completely ad-free and will stay that way! :)

只是一個(gè)友好的提醒-freeCodeCamp完全沒有廣告，并且會(huì)一直保持這種狀態(tài)！ :)

You can read Nielsen’s full analysis here: (10 minute read)

您可以在此處閱讀Nielsen的完整分析：( 閱讀10分鐘 )

這是三個(gè)值得您花費(fèi)時(shí)間的鏈接： (Here are three links worth your time:)

Here are 435 free online programming and computer science courses you can start in June (1 to 26 minute browse)

這里有435項(xiàng)免費(fèi)的在線編程和計(jì)算機(jī)科學(xué)課程，您可以在6月開始( 瀏覽1到26分鐘 )

Writing a chess microservice using Node.js and Seneca (6 minute read)

使用Node.js和Seneca編寫國際象棋微服務(wù)( 閱讀6分鐘 )

Try, Catch, Finally, and Throw: Error Handling in JavaScript (6 minute watch)

嘗試，捕獲，最終和拋出：JavaScript中的錯(cuò)誤處理( 觀看6分鐘 )

想到的一天： (Thought of the day:)

“A pinch of probability is worth a pound of perhaps.” — James Thurber“一小撮概率值得一磅。” -詹姆斯·瑟伯

有趣的一天： (Funny of the day:)

Webcomic by Saturday Morning Breakfast Cereal

星期六早間谷物早餐網(wǎng)絡(luò)漫畫

當(dāng)天的研究小組： (Study group of the day:)

freeCodeCamp Helsinki

freeCodeCamp赫爾辛基

Happy coding!

編碼愉快！

– Quincy Larson, teacher at freeCodeCamp

– Quincy Larson， freeCodeCamp的老師

If you get value out of these emails, please consider supporting our nonprofit.

如果您從這些電子郵件中獲得了價(jià)值，請(qǐng)考慮支持我們的公益組織 。

翻譯自: https://www.freecodecamp.org/news/new-data-on-the-types-of-ads-internet-users-hate-the-most-275a34f46af1/

突然討厭做前端,討厭代碼

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