How Nokia both helped and hindered Microsoft's earnings
How?Nokia?both?helped?and?hindered?Microsoft's?earnings
諾基亞如何既幫助又阻礙了微軟的利益?
The?Nokia?Devices?and?Services?business?helped?boost?Microsoft's?revenue,?but?hurt?profits
諾基亞的設(shè)備和服務(wù)幫助促進(jìn)了微軟的收入，但損傷了其利潤
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IDG?News?Service?-?Microsoft?paid?more?than?$7?billion?for?Nokia's?handset?and?services?business,?and?the?jury?is?still?out?as?to?what?it?means?for?its?future.?In?the?past?quarter?it?boosted?Microsoft's?revenue?but?also?ate?into?its?profit.
美國國際數(shù)據(jù)集團IDG新聞服務(wù)指出?-?微軟在過去為諾基亞的手機和服務(wù)業(yè)務(wù)支付了超過70億，但是這對它的未來意味著什么仍未有定論。在過去的一個季度它促進(jìn)了微軟的收入，但也吞食了一些微軟的利潤。
Microsoft's?revenue?for?the?quarter?ended?June?30?grew?18?percent?from?last?year?to?US$23.4?billion,?boosted?by?an?additional?$2?billion?from?Nokia.?That?helped?Microsoft?beat?the?consensus?analyst?forecast?of?$23?billion,?according?to?a?poll?by?Thomson?Reuters.
微軟的季度收入截至6月底為234億美元，同比去年增長了18％，諾基亞促進(jìn)增長了20億。根據(jù)湯姆森路透公司對分析師們的調(diào)查，微軟季度收入的增長成功幫助微軟打破了大多數(shù)分析師230億的預(yù)測。
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But?the?Nokia?deal,?which?closed?April?25,?almost?a?month?into?the?quarter,?also?stung?Microsoft's?profits?to?the?tune?of?$0.08?a?share,?causing?Microsoft?to?miss?by?a?nickel?Wall?Street's?target?of?$0.60?a?share.?In?the?end,?its?per-share?earnings?were?down?7?percent?year?over?year.
但諾基亞的交易，自4月25日被收購起，在一個季度將近三分之一的時間里都是停滯的，刺痛了微軟每股0.08美元利潤的曲調(diào)，致使微軟以5美分的錯過華爾街0.6美元每股的目標(biāo)。最后，它的每股收益較去年同期下降了7個百分點。
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CEO?Satya?Nadella?said?he?was?satisfied?with?the?sales?of?lower-priced?Lumia?and?non-Lumia?phones,?and?that?he?expects?higher-end?Lumia?phones?to?sell?better?as?Microsoft?differentiates?them?with?its?productivity?apps?and?services.
總裁薩蒂亞納德拉表示，他很滿意的價格較低的Lumia和非Lumia手機的銷售，并表示，他預(yù)計高端的Lumia手機賣得更好，就像微軟區(qū)別對待它們的生產(chǎn)力應(yīng)用程序和服務(wù)一樣。
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Microsoft?sold?5.8?million?Lumia?smartphones?and?30.3?million?non-Lumia,?lower-end?feature?phones?in?the?quarter.
微軟在上個季度里售出了580萬的Lumia智能手機和3030萬非Lumia手機、低端手機。
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The?Nokia?business?--?now?called?Phone?Hardware?and?part?of?the?Devices?&?Consumer?Division?--?should?be?at?break-even?point?by?fiscal?year?2016,?CFO?Amy?Hood?said.
諾基亞業(yè)務(wù)?-?現(xiàn)在被稱為手機的硬件和設(shè)備及消費產(chǎn)品部的一部分?-?應(yīng)該在2016年達(dá)到財政上的收支平衡，財務(wù)總監(jiān)艾米胡德如是說到。
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Phone?Hardware?had?operating?expenses?of?about?$750?million?in?the?two?months?that?it?was?part?of?Microsoft?in?the?quarter.?Annualized,?that?would?have?been?about?$4.5?billion?in?operating?expenses,?according?to?Hood.
微軟本季度在手機硬件部分，兩個月約投入了7.5億美元運營費用。胡德?指出，按照每年來分析的話，這將是約45十億的經(jīng)營費用。
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"But?we?are?aggressively?working?to?drive?synergies?across?key?functions?such?as?development,?supply?chain?and?operations?as?we?integrate?and?right-size?the?business,"?she?said.
但她說：“我們正在積極努力推動整個協(xié)同效應(yīng)等主要功能的開發(fā)，像我們整合的一樣供應(yīng)產(chǎn)業(yè)鏈鏈和運營并且調(diào)整業(yè)務(wù)規(guī)模的合適大小。”
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Part?of?that?"right?sizing"?is?the?massive?round?of?layoffs?--?the?largest?in?the?company's?history?--?announced?last?week.?Microsoft?will?cut?about?18,000?jobs?over?the?next?12?months,?and?about?12,500?are?expected?to?come?from?the?Nokia?business.
“合適尺寸”的一部分就是一輪大量的裁員,也是微軟公司歷史上最大的一次——?微軟上周如是公布。在未來12個月，微軟將削減大約18,000個工作，其中約12500預(yù)計將有來自于諾基亞的業(yè)務(wù)。
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Nadella,?who?changed?Steve?Ballmer's?description?of?Microsoft?as?a?"devices?and?services"?company?to?a?"platform?and?productivity"?company,?clarified?his?goals?for?Microsoft?as?a?hardware?maker.
將微軟從史蒂夫·鮑爾默的“設(shè)備和服務(wù)”公司的描述轉(zhuǎn)化為“平臺和生產(chǎn)力”公司的納德拉澄清了他的目標(biāo)，即微軟是一個硬件制造商。
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Microsoft?will?only?develop?its?own?hardware?when?it?feels?it?can?break?new?ground?or?use?devices?as?vehicles?to?sell?its?productivity?products.?Nadella?cited?as?an?example?the?Surface?Pro?3,?which?Microsoft?says?can?act?as?a?tablet?and?a?laptop?to?suit?both?home?and?work?needs.
當(dāng)微軟感覺它可以有新的突破，或使用設(shè)備作為發(fā)動機銷售其主打產(chǎn)品時，它將只開發(fā)自己的硬件時。納德拉援引了微軟表示可以作為一臺平板電腦和筆記本電腦，以滿足家庭和工作的需要的Surface?Pro?3.
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"Our?approach?to?first-party?hardware?going?forward?is?clear?--?at?times?we'll?develop?new?categories?like?we?did?with?Surface.?And?we?will?responsibly?make?the?market?for?Windows?Phone,"?he?said.?"However,?we're?not?in?hardware?for?hardware's?sake,?and?the?first-party?device?will?be?aligned?to?our?strategic?direction?as?a?productivity?and?platform?company."
“我們以第一方硬件為發(fā)展方向的方法是明確的?，有時我們會開發(fā)新種類的產(chǎn)品，就如我們的Surface一樣。并且我們將負(fù)責(zé)任地為Windows?Phone準(zhǔn)備市場的，”他說。?“不過，因為硬件的緣故，我們不是完全在做硬件，和第一方設(shè)備的組合將與我們作為生產(chǎn)力和平臺公司的戰(zhàn)略目標(biāo)緊密合作。”
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His?comments?may?fuel?further?speculation?that?Nadella?isn't?as?bullish?about?the?Nokia?acquisition,?which?was?seen?initially?as?Microsoft's?attempt?to?be?more?like?Apple?--?in?tight?control?of?both?software?and?hardware.
他的言論可能會引發(fā)進(jìn)一步猜測：納德拉不是愚蠢地看好諾基亞的收購，這最初被視為微軟試圖更像蘋果?-?在軟件和硬件的嚴(yán)格控制上。
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