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Focus on Business Analysts 關(guān)注業(yè)務(wù)分析師 Analytics are an important aspect of business measurement and performance management. The analysts, however, are even more important than the analytics. It is analysts – the people who perform. analysis – who find meaning in the data . These are the people who explore cause-effect relationships and who guide decision-making processes. It is they who will lead the charge to reshape decision making in business. 分析是企業(yè) 衡量和績效管理 中很重要的一個方面。分析師甚至比分析更為重要。這是分析師- 誰的人進行分析- 誰找到意義的數(shù)據(jù)。這些人誰探討因果關(guān)系，誰指導(dǎo)決策過程。這是誰，他們將領(lǐng)導(dǎo)負(fù)責(zé)重塑商業(yè)決策。 The shift to analyst focus is already underway. It goes hand-in-hand with the focus on business analytics. The goals of technology providers – user focused, ease of use, desktop based, agile, visual and accessible – all recognize and respond to the important role of business analysts. 向分析師傾斜的轉(zhuǎn)變已經(jīng)在展開了。不言而喻同為重點也發(fā)生在業(yè)務(wù)分析。技術(shù)提供商的目標(biāo)是- 用戶集中，易于使用，基于桌面的，敏捷，可視的并且可訪問- 所有認(rèn)識和應(yīng)對方面發(fā)揮重要作用的業(yè)務(wù)分析師。 But it takes more than technology. To achieve the right focus we must first answer the question:Where are the Business Analysts? Bear in mind that analyst focus is not reserved for those with business analyst job titles. Every manager in a business is a de facto business analyst. The controller performing cash flow analysis, the compliance officer performing risk analysis and the marketing manager analyzing campaign effectiveness all have some business analyst roles and responsibilities. These people are analytic professionals, though they may not be professional analysts. 但這需要的不僅是技術(shù)。為了達(dá)到正確的關(guān)注，我們必須首先回答這樣一個問題：業(yè)務(wù)分析師在哪里？記住，分析師重點不僅僅是擁有業(yè)務(wù)分析師職稱的人。每名企業(yè)里的經(jīng)理事實上就是業(yè)務(wù)分析員。例如控制員執(zhí)行的現(xiàn)金流量分析，遵守干事進行風(fēng)險分析和營銷經(jīng)理分析廣告系列的效果都有一些業(yè)務(wù)分析師的作用和責(zé)任。這些人就是分析專家，盡管他們可能不是專業(yè)分析師。 Focus on Business 關(guān)注業(yè)務(wù) The final piece in the BI evolution puzzle is focus on business. The concentration here needs to be much deeper than the lip-service to business alignment. BI and business need to be consciously and actively aligned in three dimensions: management, motivation and measurement. Figure 3 illustrates this multidimensional view of analytic alignment – a business-oriented BI framework . BI 發(fā)展的最后一個困難是要關(guān)注業(yè)務(wù)。集中在這里需要更加深入服務(wù)，以業(yè)務(wù)融合。BI 和企業(yè)需要有意識的、積極關(guān)注以下三個方面：管理，激勵和度量。 圖3 說明了這多方面的觀點分析視圖- 以商業(yè)導(dǎo)向的為主的BI 框架。 The management dimension is used to achieve functional alignment. It describeswhat is managed and measured in analytic systems – the functional domains that are areas of management responsibility. The diagram in Figure 3 shows eight domains that are common to virtually every business. Don’t hesitate to adapt and customize these to be specific to your business. Those in the insurance industry, for example, might choose to show claims, actuarial and underwriting as items in the management dimension. Higher education may show education, research and student servi ces. Retail might include merchandising, customer relations, supplier relations, etc. 管理維度被用來實現(xiàn)功能定位。它描述了在分析系統(tǒng)中需要管理和測量東西。 圖中的圖3 顯示8 個領(lǐng)域的共同幾乎所有的業(yè)務(wù)。不要猶豫去適應(yīng)和定制這些是特定于您的業(yè)務(wù)。那些在保險業(yè)，例如，可以選擇顯示索賠，精算和承銷的項目在管理層面。高等教育可能顯示的教育，研究和學(xué)生服務(wù)。零售業(yè)可能包括銷售，客戶關(guān)系，供應(yīng)商關(guān)系等 The motivation dimension supports goal alignment. It describeswhy we measure and manage – the criteria used to determine quality of management. The diagram illustrates four criteria: performance, compliance, profit and risk. This dimension may need to be tailored to the nature of your enterprise. Public sector organizations, for example, may need to include public service and public perception. Higher education institutions will certainly want to include accreditation. 動力方面支持的目標(biāo)一致。它說明為什么我們衡量和管理- 使用的標(biāo)準(zhǔn)，以確定管理的質(zhì)量。該圖顯示四個標(biāo)準(zhǔn)：性能，遵守，利潤和風(fēng)險。這一方面可能需要進行調(diào)整，以適應(yīng)的性質(zhì)，您的企業(yè)。公共部門組織，例如，可能需要包括公共服務(wù)和公眾的看法。高等教育機構(gòu)將肯定要包括認(rèn)可。 The measurement dimension connects management and motivation with analytics. It describes thehow of measurement-based management. The framework shows six elements that apply to enterprises of all types and in virtually every industry. A measure is a single, quantitative data value coupled with data describing the thing that is quantified and the time of measurement. A metric is a system of measures with sufficient context to provide information through sorting, grouping, filtering, summarization, etc. References are the comparative values that give meaning to metrics – the basis by which metric values can be evaluated as “good” or “bad.” References include thresholds, targets, previous values, etc. A trend is a specific kind of reference in which a series of metric values is compared to observe behavior. over time. Indicators are metrics used to evaluate performance against tactical and operational goals. An index is a composite of multiple indicators that is used to evaluate performance against strategic goals. 測量尺寸連接管理和動機與分析。它描述了如何測量為基礎(chǔ)的管理。該框架表明六項內(nèi)容，適用于各類企業(yè)，并在幾乎每一個行業(yè)。這一措施是一個單一的，量化的數(shù)據(jù)值加上數(shù)據(jù)描述的事情是量化和測量的時間。一個數(shù)據(jù)是一個系統(tǒng)的措施，提供充分的背景資料，通過整理，分類，篩選，總結(jié)，參考文獻(xiàn)等是比較值，使指標(biāo)的意義- 根據(jù)該指標(biāo)值可評為“良好”或“壞的。 “參考包括起點，目標(biāo)，以往的價值觀念等的趨勢是一種特定的范圍，其中的一系列指標(biāo)值進行比較，觀察一段時間的行為。指標(biāo)是衡量標(biāo)準(zhǔn)來評價業(yè)績，戰(zhàn)術(shù)和作戰(zhàn)目標(biāo)。該指數(shù)是一個綜合的多指標(biāo)，用來評價業(yè)績的戰(zhàn)略目標(biāo)。 The three-dimensional approach to analytics is a powerful alignment tool. As illustrated in Figure 3, the framework contains 192 cells. Each cell represents analytic opportunities. When used to align, prioritize and identify analytic needs, the framework places the right emphasis on thebusiness part of business intelligence. 三維分析方法是一個功能強大的調(diào)整工具。正如圖3 ，該框架包含192 個單元格。每個單元格都代表不同的分析機會。當(dāng)用來調(diào)整，確定優(yōu)先次序和分析需求，框架中正確位置應(yīng)該強調(diào)商業(yè)智能 的業(yè)務(wù)部分。 In Conclusion Over the coming several months, business intelligence will experience change that will have broad, deep and lasting impact. Changing focus to simultaneously concentrate on business analytics, business analysts and business itself is significant. Ultimately, it will change the way that we think about business and the way that business decisions are made. When thoughtful analysis replaces gut feel, conventional wisdom, tribal knowledge and “the way we’ve always done it,” then we will realize the true potential of business analytics and enter into the next generation of business intelligence. We will truly enable business capacity to reason, plan, predict, solve problems, think abstractly, comprehend, innovate and learn. We will finally come full circle to realize Howard Dresner’s BI vision. 在未來的幾個月里，商業(yè)智能將經(jīng)歷的變化，有廣泛，深入和持久的影響。改變的同時，重點集中在商業(yè)分析，業(yè)務(wù)分析和業(yè)務(wù)本身是重要的。最終，這將改變，我們認(rèn)為有關(guān)商業(yè)和商務(wù)的方式作出決定。當(dāng)深思熟慮的分析代替腸認(rèn)為，傳統(tǒng)的智慧，知識和部落“的方式我們一直這樣做” ，那么我們將實現(xiàn)真正的潛力，商業(yè)分析，進入下一代的商業(yè)智能。我們將真正使企業(yè)的能力，因此，計劃，預(yù)測，解決問題，認(rèn)為抽象，理解，創(chuàng)新和學(xué)習(xí) 。我們將充分循環(huán)終于實現(xiàn)霍華德Dresner 的BI 視野。 If you found this article helpful and would like to receive the latest insights each week from the experts featured on the BeyeNETWORK, pleasesubscribe to the BeyeNETWORK Newsletter . 如果您發(fā)現(xiàn)該文章對您有幫助，并希望獲得在BeyeNETWORK 每星期由專家精選的最新的見解，請訂閱BeyeNETWORK 新聞列表。 Recent articles by Dave Wells A Systems View of Business Analytics, Part 3?
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Dave Wells - Dave is a consultant, mentor and teacher in the field of business intelligence (BI). He brings to every consulting endeavor a unique and balanced perspective about the relationships of business and technology. This perspective – refined through a career of more than 35 years that encompassed both business and technical roles – helps to align business and information technology in the most effective ways. Dave 是一名在商務(wù)智能（BI ）領(lǐng)域的專職顧問，導(dǎo)師和教師。他帶來了每一個獨特的咨詢工作和在業(yè)務(wù)和技術(shù)關(guān)系中如何平衡的角度。通過了35 年的職業(yè)生涯所精煉的觀點有助于以更有效的辦法去協(xié)調(diào)業(yè)務(wù)和信息技術(shù)。 Editor's note: More articles, resources, news and events are available inDave Wells' BeyeNETWORK.com expert channel . Be sure to visit today!




本文轉(zhuǎn)自baoqiangwang51CTO博客，原文鏈接：http://blog.51cto.com/baoqiangwang/309660，如需轉(zhuǎn)載請自行聯(lián)系原作者 與50位技術(shù)專家面對面20年技術(shù)見證，附贈技術(shù)全景圖

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