vasp 自恰計(jì)算

Rewarded video ads can be an effective way to generate revenue for your mobile game. In fact, if you design ad implementations well and offer virtual currency rewards that players love in exchange for watching them, they can even make your players more active. One way to dial up player engagement even further is through virtual currency sales. And the holiday season is the perfect time to do it.

獎(jiǎng)勵(lì)視頻廣告是一種為您的手機(jī)游戲創(chuàng)收的有效方法。 實(shí)際上，如果您精心設(shè)計(jì)了廣告實(shí)施，并提供了玩家喜歡觀看的虛擬貨幣獎(jiǎng)勵(lì)以換取觀看它們，它們甚至可以使您的玩家更加活躍。 進(jìn)一步提高玩家參與度的一種方法是通過虛擬貨幣銷售。 假期是最佳時(shí)機(jī)。

In-app promotional offers can spark positive feelings for your game and earn you extra money to boot. But how do you get the most out of such campaigns? Here’s a few best practices to follow for maximizing currency sale promotions.

應(yīng)用內(nèi)促銷優(yōu)惠可以激發(fā)您的游戲積極感，并為您賺取更多啟動(dòng)資金。 但是，您如何從這些活動(dòng)中獲得最大收益呢？ 以下是最大程度地提高貨幣銷售促銷活動(dòng)的一些最佳做法。

“Q4 with its various festivities and celebrations is the perfect quarter to benefit from video ads” ?Jacob Krüger (Head of Marketing, Social Point)

“第四季度的各種慶祝活動(dòng)和慶祝活動(dòng)是受益于視頻廣告的最佳季度” JacobKrüger(Social Point市場(chǎng)營銷主管)

把握時(shí)機(jī) (Get the timing right)

It’s important to consider the timing of when you run your sales. Timing refers to when your campaign starts and ends, but also how often you run your campaigns. You can take advantage of the highest activity days of the week by running your campaigns on the weekend, for example. But it’s important not to run the currency sales more than twice a month. Otherwise you risk lowering the perceived value of the rewards you normally offer within your game outside of your currency sales.

重要的是要考慮銷售的時(shí)間安排。 時(shí)間指的是廣告系列的開始和結(jié)束時(shí)間，還指您運(yùn)行廣告系列的頻率。 例如，您可以通過在周末運(yùn)行廣告系列來利用一周中活動(dòng)最多的幾天。 但是重要的是，每月不要將貨幣銷售運(yùn)行兩次以上。 否則，您可能會(huì)降低游戲中通常在貨幣銷售之外提供的獎(jiǎng)勵(lì)的感知價(jià)值。

這是玩游戲的季節(jié) (Tis the season to play games)

In addition to peak times like weekends, you also might want to take advantage of holiday seasons. As with the weekend, the number of Daily Active Users (DAU) increases during holidays offering you a great opportunity to double down on impressions.

除了周末等高峰時(shí)段，您可能還想利用假期。 與周末一樣，假期期間的每日活動(dòng)用戶(DAU)數(shù)量增加，這為您提供了將展示次數(shù)翻倍的絕佳機(jī)會(huì)。

Plus the holidays make your campaign communications seem more relevant and natural, so there’s less chance of wearing out your welcome. You can dress your campaign up by designing themed updates around Christmas, Thanksgiving, or even Halloween, for example.

加上假期，您的競(jìng)選活動(dòng)交流顯得更加相關(guān)和自然，因此減少了歡迎的機(jī)會(huì)。 例如，您可以通過設(shè)計(jì)圣誕節(jié)，感恩節(jié)甚至萬圣節(jié)前后的主題更新來修飾廣告系列。

“Q4 with its various festivities and celebrations is the perfect quarter to benefit from video ads,” says Jacob Krüger, Head of Marketing at Social Point, which has an estimated monthly 50M+ monthly active users (MAU).

“擁有各種慶祝活動(dòng)和慶祝活動(dòng)的第四季度是受益于視頻廣告的最佳季度，” Social Point的營銷主管JacobKrüger說，該公司的月活躍用戶估計(jì)為5000萬+。

“There’s a lot of high quality inventory available, and the users appreciate the chance to earn virtual currency. This, in turn, helps to increase user engagement and revenues of our games, such as, Monster Legends, World Chef, and Dragon City,” ?Krüger says.

“有很多高質(zhì)量的庫存可用，用戶贊賞獲得虛擬貨幣的機(jī)會(huì)。 反過來，這有助于增加用戶的參與度和游戲收入，例如《怪物傳奇》，《世界廚師》和《龍城》。”克魯格說。

On Social Point’s Dragon Land Facebook community, some players even excitedly discuss upcoming campaigns and wonder when they’ll be able to earn more valuable game gems. “Maybe for Christmas, they will add more than one campaign!!!” one player commented.

在Social Point的Dragon Land Facebook社區(qū)上，一些玩家甚至興奮地討論即將到來的戰(zhàn)役，并想知道何時(shí)才能獲得更多有價(jià)值的游戲?qū)毷?“也許是圣誕節(jié)，他們將增加一個(gè)以上的活動(dòng)！！！” 一位玩家發(fā)表了評(píng)論。

給玩家一個(gè)不能拒絕的提議 (Give players an offer they can’t refuse)

In order to make sure your players embrace your rewarded video ads, it’s important that you offer them clear incentives for watching. Players need to feel that the reward is worth the time they spend on the video ad. And during a currency sale, it has to be really obvious that the value they derive is even greater.

為了確保您的播放器收錄您的獎(jiǎng)勵(lì)視頻廣告，請(qǐng)務(wù)必為他們提供清晰的觀看動(dòng)機(jī)。 玩家需要感覺到，花在視頻廣告上的時(shí)間是值得的。 而且，在進(jìn)行貨幣交易期間，必須非常明顯的是它們產(chǎn)生的價(jià)值更大。

獎(jiǎng)勵(lì)如何成為您游戲中最酷的部分？ (How do rewards become a cool part of your game?)

More spins, bigger perks, double currency, the nature of the rewards depends on the given title. But the important thing is that they’re designed to feel like a natural part of the game, and that players perceive them as adding value to their experience.

更多的旋轉(zhuǎn)，更大的津貼，雙倍貨幣，獎(jiǎng)勵(lì)的性質(zhì)取決于給定的頭銜。 但是重要的是，它們的設(shè)計(jì)感覺就像是游戲的自然組成部分，并且玩家認(rèn)為它們?yōu)樗麄兊捏w驗(yàn)增加了價(jià)值。

A good example of this is the way the studio Seriously integrates ads seamlessly into gameplay, offering players rewards that help them succeed in their challenging and addictive match 3 game. Seriously designs the rewards to fit right in with the wacky, cartoon-like fun style of their Best Fiend’s game. At the same time, the rewards themselves help players succeed in the challenging and addictive match 3 game.

一個(gè)很好的例子就是工作室將廣告無縫地?zé)o縫整合到游戲中的方式，為玩家提供獎(jiǎng)勵(lì)，幫助他們?cè)诰哂刑魬?zhàn)性和令人上癮的第3場(chǎng)比賽中成功。 認(rèn)真設(shè)計(jì)獎(jiǎng)勵(lì)，使其與Best Fiend游戲中古怪，卡通般的趣味風(fēng)格相吻合。 同時(shí)，獎(jiǎng)勵(lì)本身可以幫助玩家在具有挑戰(zhàn)性和令人上癮的三消游戲中成功。

建立興奮和期待 (Build excitement and anticipation)

In order to get the most out of your holiday campaign, it’s important ramp up expectations by letting your players know it’s coming. You could inform players of an upcoming campaign via push notifications or some sort of in-game message: a timer counting down to when the currency sale goes live, for example.

為了從假期活動(dòng)中獲得最大收益，重要的是通過讓玩家知道即將到來來提高期望。 您可以通過推送通知或某種游戲內(nèi)消息來通知玩家即將到來的戰(zhàn)役：例如，計(jì)時(shí)器可以倒計(jì)時(shí)到貨幣銷售開始進(jìn)行時(shí)。

Futureplay如何為玩家提供獨(dú)家報(bào)道 (How Futureplay give players the scoop)

Futureplay designed a special communication feature in their Build Away! game, which informs players of upcoming events in their city-building game. ?A built-in newspaper feature tells players about rewarded video sales on the way.

Futureplay在其Build Away中設(shè)計(jì)了特殊的交流功能！ 游戲，該游戲可告知玩家他們?cè)诮ㄔ斐鞘杏螒蛑屑磳l(fā)生的事件。 內(nèi)置的報(bào)紙功能可以告訴玩家途中獲得獎(jiǎng)勵(lì)的視頻銷售。

After their recent currency sale went live, ad impressions increased by 50% during the events and stabilized at a higher baseline. “We saw a 20% increase in Average Revenue Per Daily Active Users (ARPDAU) and a 10% boost in players’ Lifetime Value (LTV),” said Camilo Fitzgerald, Analyst and Product Manager, Futureplay.

在他們最近的貨幣銷售開始生效后，活動(dòng)期間的廣告展示次數(shù)增加了50％，并穩(wěn)定在較高的基準(zhǔn)上。 Futureplay分析師兼產(chǎn)品經(jīng)理Camilo Fitzgerald說：“我們發(fā)現(xiàn)每日活躍用戶平均收入(ARPDAU)增長了20％，玩家的終身價(jià)值(LTV)增長了10％。”

“What’s more, player retention and average time spent playing per day increased from 7 minutes to 8.5 minutes, and player feedback has been overwhelmingly positive on the new feature.”

“此外，玩家保留率和每天的平均游戲時(shí)間從7分鐘增加到8.5分鐘，并且玩家對(duì)該新功能的反饋絕大多數(shù)是積極的。”

這個(gè)假期您會(huì)進(jìn)行虛擬貨幣銷售嗎？ (Will you be running a virtual currency sale this holiday season?)

If so, remember to time the start and end dates during peak periods, offer a clear exchange of value, and build anticipation by letting your players know it’s coming. To learn exactly how one developer ran currency sales, check out how Futureplay did it.

如果是這樣，請(qǐng)記住在高峰時(shí)段安排開始日期和結(jié)束日期，明確交換價(jià)值，并通過讓玩家知道即將到來來建立預(yù)期。 要確切了解一位開發(fā)人員如何進(jìn)行貨幣銷售， 請(qǐng)查看Futureplay如何做到的 。

翻譯自: https://blogs.unity3d.com/2016/12/07/just-in-time-for-the-holidays-how-to-get-the-most-out-of-currency-sales/

vasp 自恰計(jì)算

總結(jié)

以上是生活随笔為你收集整理的vasp 自恰计算_恰逢假期–如何最大程度地利用货币销售的全部內(nèi)容，希望文章能夠幫你解決所遇到的問題。

如果覺得生活随笔網(wǎng)站內(nèi)容還不錯(cuò)，歡迎將生活随笔推薦給好友。