“People don’t buy drills – they buy holes. The drill happens to be the best means available to get that job done.”

This statement reflects some idea about result driven approach. Customer pays for the hole we made, but do not care about how the hole is made.

In real world, the best way is we build good product which can bring value to our customers, then they can pay for it. We ask customer to pay for the benefit, but for the product itself.

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