谷歌地圖 經(jīng)緯加密

In a move that is likely to annoy many search engine marketers, Google is going to start encrypting all searches for all users. Whilst this is good news as indeed it will prevent anyone from snooping on searches that are being made, it will now make it near-impossible for webmasters to identify the keywords that visitors are entering into the search engine in order to reach their website, that is unless they come through ads that are placed on Google. What many probably won’t realise is that Google has been encrypting the searches of signed-in users for a while now along with those who search using the Chrome browser omnibox, so if you are a user of Chrome, Gmail or any of Google’s other services then the chances are that your searches are already being encrypted.

Google可能會開始對所有用戶的所有搜索進(jìn)行加密，此舉可能會惹惱許多搜索引擎營銷商。 雖然這是個(gè)好消息，但確實(shí)可以防止任何人窺探正在進(jìn)行的搜索，但現(xiàn)在這將使網(wǎng)站管理員幾乎無法識別訪問者為了進(jìn)入其網(wǎng)站而進(jìn)入搜索引擎的關(guān)鍵字，除非它們來自放置在Google上的廣告。 許多人可能不會意識到，谷歌已經(jīng)對登錄用戶的搜索以及使用Chrome瀏覽器多功能框進(jìn)行搜索的用戶加密了一段時(shí)間，因此，如果您是Chrome，Gmail或其他Google的用戶，服務(wù)，那么您的搜索可能已經(jīng)被加密了。

Preventing security agency snooping

防止安全機(jī)構(gòu)監(jiān)聽

China has long been known to monitor its citizens’ Internet usage, although it wasn’t until 2013 that the true scale of the Internet monitoring performed by the NSA in the USA came to surface. It is believed that the main reason behind Google’s latest move is to protect its users in these countries and other places where Internet traffic may be monitored as officials looking to the usage of Google will no longer be able to pin point searches; sure they’ll be able to identify when a particular IP address is accessing Google, but it will be impossible for them to see what the user on the end is search for precisely.

盡管一直到2013年，美國國家安全局(NSA)進(jìn)行互聯(lián)網(wǎng)監(jiān)視的真正規(guī)模才浮出水面，但眾所周知，中國一直在監(jiān)視其公民的互聯(lián)網(wǎng)使用情況。 據(jù)信，谷歌最新舉動的主要原因是為了保護(hù)那些可能受到互聯(lián)網(wǎng)流量監(jiān)視的國家和其他地區(qū)的用戶，因?yàn)閷で蠊雀枋褂玫墓賳T將無法查明搜索結(jié)果； 確保他們能夠確定何時(shí)有特定IP地址訪問Google，但是對于他們而言，他們將無法看到最終用戶在精確搜索什么。

What this means for SEO

這對SEO意味著什么

The consensus for businesses that are investing in SEO properly is that this should have little effect on them. Whilst they will no longer be able to identify the keywords being used to reach their websites, if they are indeed looking to build up links from relevant and authoritative websites and are actively growing their brand online, then they should be receiving relevant organic traffic anyhow that they should see converted into a sale.

對于正確投資SEO的企業(yè)來說，共識是這對他們幾乎沒有影響。 盡管他們將不再能夠識別用于訪問其網(wǎng)站的關(guān)鍵字，但是如果他們確實(shí)希望從相關(guān)且權(quán)威的網(wǎng)站上建立鏈接并積極地在網(wǎng)上發(fā)展品牌，那么無論如何，他們應(yīng)該會獲得相關(guān)的自然流量他們應(yīng)該看到轉(zhuǎn)化為銷售。

Rather than tracking traffic at keyword level, it is recommended that you focus more on tracking traffic at page level because this will provide you with more targeted results as to what content is working best; if you are engaged in an active PPC campaign using Adwords then this won’t be impacted by the changes, it is restricted to ordinary searches and results.

建議您不要更關(guān)注關(guān)鍵字級別的點(diǎn)擊量，因?yàn)槟梢葬槍δ男﹥?nèi)容效果最好而獲得更有針對性的結(jié)果，而不是關(guān)注頁面級別的點(diǎn)擊量。 如果您使用Adwords參與有效的PPC廣告系列，則此設(shè)置不會受到更改的影響，它僅限于常規(guī)搜索和結(jié)果。

Encrypting data centre traffic

加密數(shù)據(jù)中心流量

In a similar move, Google has always said that it will move to encrypt all traffic that is transferred between its data centre locations in light of the surveillance of the web traffic in the US. Google has also recommended that the rest of the tech industry follow its lead in encrypting services to boost the confidence that their end-users have in their systems.

在類似的舉動中，谷歌一直表示將根據(jù)對美國網(wǎng)絡(luò)流量的監(jiān)視，將對其數(shù)據(jù)中心位置之間傳輸?shù)乃辛髁窟M(jìn)行加密。 Google還建議其他技術(shù)行業(yè)在加密服務(wù)方面保持領(lǐng)先地位，以增強(qiáng)最終用戶對其系統(tǒng)的信心。

翻譯自: https://www.eukhost.com/blog/webhosting/google-start-encrypting-searches/

谷歌地圖 經(jīng)緯加密

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